Create
Templates and brand kits
Start reels from curated or saved templates, and use brand kits so every reel has your colors, fonts, logo, captions, voice and call to action.
On this page
Templates give you a proven structure; brand kits make it yours. Together they make the tenth reel faster than the first.
Templates
A template is a preset for one of the reel formats: the structure, starter copy, caption or text style, format and tips for using it. AutoReel ships curated templates such as the problem → solution UGC ad, the honest review and "5 tips nobody tells you". Browse them in the public template gallery or under Templates in your workspace.
Use a template
Click Use template. The build page opens pre-filled; swap the placeholders in brackets for your own words, add your media and generate.
Make it mine
Curated templates are read-only. Make it mine copies one into your workspace so you can change it.
Save your own
Built a reel you'll want to repeat? Save as template from the build page. Choose who sees it: just you, or everyone in the workspace.
Brand kits
A brand kit holds what makes your content recognisable:
| In the kit | Used for |
|---|---|
| Logo | Placing your logo on reels |
| Colors | Text, captions and highlights |
| Fonts | Headings, body text and captions |
| Caption style | The default caption look and position |
| Call to action | Your default end line and link |
| Product details | What you sell, its benefits and audience, so the script assistant writes about the right thing |
| Voice and tone | How the assistant should sound |
| Default creator and voice | Pre-filled on UGC builds |
Create a kit
Go to Brand kits → New brand kit and fill in what you have; everything is optional. The first kit in a workspace becomes the default. Your plan sets how many kits you can have (see pricing).
Use a kit
Pick a kit on any build page, or apply one in the editor. The reel takes a snapshot of the kit, so editing the kit later doesn't change reels you've already made. The script assistant uses the kit's voice, product and call to action whenever you write with AI.
Still stuck? Email [email protected] and a person will get back to you.