Create
Creators and voices
Choose stock AI creators, generate your own or build a custom creator from photos with consent, and pick and preview the voices they speak with.
On this page
The creator is the face of an AI UGC video; the voice is how they sound. You'll find both under Brand in the sidebar.
Three kinds of creators
| Kind | What it is | Consent |
|---|---|---|
| Stock | Ready-made creators of fictional people, free to use on every plan | Not needed: nobody real is shown |
| Generated | A portrait you create in the Studio with an image model | Don't describe or imitate a real person |
| Custom | Built from photos of a real person: you, a teammate, a creator you work with | Required: you confirm the person agreed |
Generated and custom creators count toward your plan's creator limit (see pricing).
Create a custom creator
- Go to Avatars → Add a creator and choose A real person.
- Upload a clear, front-facing portrait. This is the image that's animated, so good light and a neutral expression work best. You can add up to five more photos of the same person.
- Give the creator a name and, if you like, describe them (presentation, age range, style, setting) to keep things organised.
- Confirm consent. Tick the box to confirm the person shown agreed to be turned into an AI creator. We record who confirmed it and when. Without it, a custom creator can't be created.
- Optionally pick a default voice, so UGC builds with this creator are pre-filled.
Never build a creator from someone's photos without their permission, and never make a creator that imitates a celebrity or public figure. Using someone's likeness or voice without consent breaks the acceptable use policy and can break the law.
Generate a creator
Want a face that doesn't belong to anyone? Generate a portrait in Create → Image, then go to Avatars → Add a creator and choose A portrait you made. Describe a person in general terms (age range, style, setting, lighting) rather than a specific real person.
Voices
Voices come from the text-to-speech models AutoReel offers. Under Voices you can:
- filter by language and gender, or search by name and style;
- play a sample before you choose;
- see which voice model each voice belongs to (picking a voice sets the model too).
Voice prices differ by model and depend on the length of the script. The estimate shows the exact cost before you generate.
Keep a creator consistent
If you post with the same creator regularly, keep their portrait, voice, caption style and kind of setting the same. A brand kit can hold your default creator and voice. More in how to create a consistent AI creator.
Still stuck? Email [email protected] and a person will get back to you.