Acceptable Use Policy

AutoReel makes it easy to create realistic video, images and voices. That power comes with rules. This policy applies to everything you upload, generate, publish or share with AutoReel, and to how you use the service and the API. It's part of our Terms of Service.

Real people: consent first

• Custom creators need consent. Only build a creator from photos of a person who has agreed to it. You confirm that consent when you create the creator, and we record it. If the person later withdraws consent, delete the creator.
• No impersonation. Don't create content that imitates a real person's face, likeness or voice without their permission, or that is designed to look like a celebrity, politician, public figure or private individual.
• No fake endorsements. Don't make it appear that a real person or organisation endorses, reviews or uses something when they don't.
• Protect private people. Don't create content that harasses, bullies, sexualises, humiliates or reveals private information about anyone.

Be honest about AI

• Don't present AI-generated creators as real customers, or AI-generated testimonials and reviews as genuine experiences. Advertising rules in many countries (for example the US FTC's rules on reviews and endorsements) prohibit this.
• Label realistic AI-generated content where the platform or the law requires it. TikTok, Instagram and YouTube all ask creators to disclose realistic AI-generated or altered content.
• Don't use the service to create deceptive content about elections, public health, emergencies or other matters of public interest, or to impersonate news outlets or government bodies.

Content you can't create

• Any sexual content involving minors, or content that sexualises minors in any way. We refuse these requests and may report them to the authorities.
• Sexual violence or non-consensual intimate content, including "deepfake" intimate imagery of real people.
• Sexually explicit content in general. AutoReel is built for social media, where it isn't allowed.
• Content that promotes or glorifies violence, terrorism or violent extremism, or threatens anyone.
• Hate speech: content that attacks or demeans people based on protected characteristics such as race, ethnicity, religion, disability, gender, sexual orientation or nationality.
• Content that promotes self-harm or suicide, or dangerous activities likely to cause serious harm.
• Content that facilitates illegal activity, including the sale of illegal or regulated goods (such as weapons, drugs or counterfeit products), fraud or scams.
• Misleading health, financial or product claims, such as promising cures or guaranteed returns.
• Content that infringes someone else's copyright, trademark or other rights, including using music, footage, logos or brand assets you don't have the rights to.

Using the service properly

• Don't try to get around moderation, plan limits, credits, rate limits or security measures, or access other workspaces' data.
• Don't create multiple accounts to collect free credits, or use disposable email addresses to sign up.
• Don't share accounts, resell access or let others use your API keys outside your organisation.
• Don't use the service to spam, for coordinated inauthentic behaviour, or to manipulate engagement on social platforms.
• Don't probe, scan, overload or attack the service, or use automated means to access it other than the API.
• Follow the rules of every platform you publish to.

How we enforce this

We screen prompts before generations run and refuse some requests automatically. Content flagged by our checks or by model providers, and content reported by others, is reviewed by our staff. Depending on what we find, we may refuse a generation, remove content, turn off a share link, disconnect a social account, or suspend or close an account. Serious violations, such as content sexualising minors, lead to immediate termination and may be reported to the authorities.

Report a problem

Anyone can report a shared reel from its page. To report anything else, including content that uses your likeness or voice without permission, email [email protected] with a link or description. We review every report.