Autopilot
Automations
Set up an AutoReel automation once: a format, a topic source, a schedule and where reels go, then get fresh reels on autopilot with approval or auto-posting.
On this page
An automation makes reels for you on a schedule. Each run picks a topic, writes the copy, builds and exports the reel, then sends it where you said: your approval queue, your publishing calendar, or your drafts.
Automations are included with paid plans; your plan sets how many can be active at once (see pricing).
Create an automation
Go to Automations → New automation and work through the steps.
1. Format and settings
Pick a format (AI UGC video, slideshow or hook + demo) and set it up like a normal build: creator and voice, image style, models, captions, music, brand kit. Everything except the words is fixed; each run writes new copy.
2. How the copy is written
Choose the tone, the platform the copy is written for and the language. The script assistant uses these, plus your brand kit's voice and product details.
3. Topics
Where each run's topic comes from:
| Topic source | How it works |
|---|---|
| A list | Your own list of topics, used in order or at random |
| A standing prompt | One instruction, like "a skincare myth and the truth behind it", that the assistant answers fresh each time |
| An RSS or Atom feed | The newest item from a blog, newsroom or podcast feed; a run is skipped when there's nothing new |
4. Schedule
Pick days and times in your time zone, up to 12 runs a day. If a run time is missed (for example while the automation was paused), it isn't caught up later; the next run happens at the next scheduled time.
5. What happens to each reel
- Approval. Reels wait in your approval queue. Approve one to schedule its posts, or reject it.
- Auto-post. Reels are scheduled to your connected accounts straight away. See publishing.
- Drafts only. Reels are kept in your library for you to use however you like.
For posting, choose the destination accounts and the post settings for each platform.
6. Budget
Set an optional credit budget per run. A run whose estimate is over budget is skipped instead of spending more than you planned. When you switch an automation on, AutoReel checks the estimated price, the accounts and everything the automation uses.
Run history
Each automation shows its runs: when it ran, the topic, what it cost, the reel it made and where it went. If a run fails, you see why.
Three failed runs in a row stop the automation and we let you know, so a broken setting can't burn credits. Skipped runs (no new feed item, over budget) don't count as failures. Fix the problem and switch it back on.
Pause and resume
Switch an automation off at any time; nothing runs until you switch it back on.
Still stuck? Email [email protected] and a person will get back to you.