Terms of Service

These terms are an agreement between you and AutoReel ("AutoReel", "we", "us") for your use of autoreel.app, the AutoReel app, the API and everything else we provide (the "service"). By creating an account or using the service you agree to them, to our Acceptable Use Policy and to our Refund Policy. Our Privacy Policy and Cookie Policy explain how we handle personal data.

If you use the service for a company or other organisation, you agree to these terms on its behalf and confirm you're allowed to.

1. Who can use the service

You must be at least 18 years old, or the age of majority where you live if that's higher. You may not use the service if you're barred from it under the laws that apply to you, or if we've previously closed your account for breaking these terms.

2. Your account

• Give accurate information and keep it up to date. One person per account: don't share sign-in details.
• Keep your password, passkeys, two-factor codes and API keys secure. You're responsible for what happens under your account until you tell us it's been compromised at [email protected].
• We may require email verification, bot checks or other steps to prevent abuse, including abuse of free credits.

3. Workspaces and teams

Content, credits, connected accounts and settings belong to a workspace. Each workspace has an owner, who controls billing, can delete the workspace and can transfer ownership. The owner and admins decide who joins and what role they have (owner, admin, editor or viewer).

If you invite people into a workspace, you're responsible for their use of it and for having the right to share its content with them. If you leave or are removed from a workspace, the content stays with the workspace.

On plans that allow it, a workspace can be linked to a billing workspace and use its plan and credits. The billing workspace's owner is responsible for the payments of the whole group.

4. The service

AutoReel generates short-form videos, images, voiceovers and text with AI models run by third-party providers, helps you edit them, and can schedule and publish them to social accounts you connect.

• AI output can be wrong or unexpected. Outputs may contain errors, resemble other content, or not match what you asked for. Review everything before you publish it.
• Models change. We add, replace and retire models and their providers as the market moves. A model may become unavailable, and its price may change; you always see the price before you generate.
• Some features depend on others. Publishing to a social platform is available only after that platform approves our integration, and can stop if the platform changes or withdraws access. Features marked beta or preview may change or end.
• We keep improving the service and may change or remove features. If we remove something material that you pay for, we'll tell you in advance where we reasonably can.

5. Plans, credits and payment

Credits. Generations are paid for in credits. One credit is worth $0.01 of the service at our list prices. Before each generation we show you its price in credits; we reserve that amount while it runs and never charge more than the estimate you saw. When a generation fails, times out or is cancelled before it finishes, the reserved credits are returned. For multi-step builds, finished steps are charged and the rest is returned.

Credits have no cash value, can't be exchanged for money, and can't be transferred, sold or moved outside the workspace (or billing group) they belong to, except as the service allows.

Two kinds of credits.

• Plan credits come with a subscription each month. They're used first. At each renewal, unused plan credits above your plan's rollover allowance expire, and all plan credits expire when the subscription ends.
• Purchased credits (the 100 sign-up credits, credit packs and auto-refills) don't expire while your workspace exists, and stay when you cancel a plan. They're lost if the workspace or your account is deleted.

Subscriptions. Paid plans renew automatically every month or year until cancelled. Upgrades take effect once the prorated amount is paid. Downgrades and cancellations take effect at the end of the current period, and you keep your plan until then. We may change prices for future periods; we'll tell you before a change applies to you, and you can cancel before it does.

Auto-refill. If you turn on auto-refill, you authorise us to charge your saved card for the credit pack you chose whenever your balance falls below your threshold, up to the monthly spending cap you set (between $15 and $2,000 a calendar month). You can change or turn it off at any time. We pause it when your bank asks for authentication and turn it off after repeated declines.

Payment and taxes. Payments are processed by Stripe. Prices are in US dollars and exclude taxes, which are added where they apply. If a payment fails, we retry it and may limit paid features until it's resolved. If a credit purchase is refunded or reversed, we remove the matching purchased credits, even if that makes your balance negative. A disputed payment turns off auto-refill while it's reviewed.

Refunds. See the Refund Policy.

6. Your content

Your inputs. You keep all rights in what you upload or write: prompts, scripts, photos, footage, audio, logos and brand details ("inputs"). You confirm you have the rights and permissions needed to use them, including the consent of any person shown or heard in them.

Outputs. As between you and us, you own what you generate with the service ("outputs"), to the extent the law allows anyone to own them, and you may use them commercially. Free-plan exports carry a watermark that you may not remove. Similar inputs can produce similar outputs for other users, and outputs may not be protectable by copyright in every country.

Our licence to run the service. You give us a worldwide, non-exclusive, royalty-free licence to host, copy, process, transmit and display your inputs and outputs only as needed to provide, secure and support the service, including sending them to AI providers to generate what you ask for and to social platforms when you publish. This licence ends when the content is deleted, except for copies we must keep by law or that remain for a short time in backups.

Share links. If you create a public share link to a reel, anyone with the link can watch it until you turn the link off.

7. Rules for AI content

You must follow the Acceptable Use Policy. In particular:

• Consent for real people. Only create a custom creator, or use someone's face, likeness or voice, with that person's permission. When you create a custom creator, you confirm the person shown agreed. Don't imitate celebrities, public figures or private individuals.
• No deception. Don't present AI-generated people as real customers, or AI-generated testimonials and reviews as genuine experiences. Follow the advertising and endorsement rules that apply to you.
• Label AI content where a platform or the law requires it, for example the AI-generated content labels on TikTok, Instagram and YouTube.

8. Moderation and reports

We screen prompts and may review inputs and outputs to keep the service safe and lawful. Some requests are refused automatically; others are queued for review by our staff. We may remove content, turn off share links, refuse a generation or restrict an account that breaks these terms or the Acceptable Use Policy. Anyone can report a shared reel from its page, or email [email protected].

9. Connected social accounts

When you connect a TikTok, Instagram or YouTube account, you authorise AutoReel to publish the content you schedule to it and to read the information we need to show your posts' performance. You remain responsible for what is posted and for following each platform's terms, including the TikTok Terms of Service, the Instagram Terms of Use and the YouTube Terms of Service. You can disconnect an account at any time in the app or from the platform's own settings.

10. The API

If your plan includes the API, keep your API keys and webhook secrets confidential, respect the rate limits, and don't use the API to get around plan limits or these terms. We may revoke a key that's exposed or misused. API usage is billed in credits like the rest of the service.

11. Third-party services

The service relies on third parties, including AI model providers, payment processing, email delivery and hosting. Their services may change or be unavailable, and some outputs are subject to the providers' own use policies, which we enforce through moderation. We're not responsible for third-party websites or platforms you choose to use with AutoReel.

12. Our property

The service, its software, design and brand are ours or our licensors'. Apart from the rights in these terms, you get no rights in them. Don't copy, reverse engineer or resell the service, scrape it, or use it to build a competing product. If you send us feedback, we may use it without owing you anything.

13. Suspension and termination

You can stop using the service at any time and delete your account from your account settings. Cancel any subscription first; deleting an account deletes the workspaces you own alone, their content and their credits.

We may suspend or close an account, or a workspace, if you seriously or repeatedly break these terms, if you don't pay, if required by law, or to protect users, third parties or the service. Where reasonable, we'll tell you first and give you a chance to fix the problem and to download your content. Sections that by their nature should survive termination (such as payment obligations, licences needed to wind down, disclaimers and limits of liability) do.

14. Disclaimers

We work hard to keep AutoReel available and accurate, but the service is provided "as is" and "as available". To the extent the law allows, we disclaim all warranties, express or implied, including fitness for a particular purpose, non-infringement and that the service or outputs will be error-free, uninterrupted or meet your needs. Results such as views, engagement or sales are never guaranteed.

15. Limitation of liability

To the extent the law allows, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill. Our total liability for all claims relating to the service in any 12-month period is limited to the greater of the amount you paid us in the 12 months before the claim and US$100.

Nothing in these terms limits liability that can't be limited by law, such as for fraud, or for death or personal injury caused by negligence, and nothing affects rights you have as a consumer under the mandatory laws of the country where you live.

16. Indemnity

If you use the service for business purposes, you'll defend and indemnify AutoReel against third-party claims arising from your inputs, your outputs as you use or publish them, or your breach of these terms or the Acceptable Use Policy.

17. Changes to these terms

We may update these terms. If a change materially affects you, we'll tell you by email or in the app before it takes effect. Continuing to use the service after that means you accept the new terms; if you don't, you can stop using the service and cancel your plan.

18. General

These terms, together with the policies they link to, are the whole agreement between you and us about the service. If part of them can't be enforced, the rest still applies. Not enforcing a right isn't a waiver of it. You may not transfer these terms without our consent; we may transfer them as part of a reorganisation, merger or sale of the business.

19. Contact

Questions about these terms: [email protected]. Billing questions: [email protected].