Credits and billing

Everything in AutoReel that calls an AI model is paid for in credits. One credit is worth $0.01. This page explains what you pay, when, and what happens when something goes wrong.

You see the price first

Every model has its own price, and it often depends on the settings: a 10-second video costs more than a 5-second one, a higher resolution costs more, a longer script means a longer voiceover. The Studio shows a live credit estimate that updates as you change settings, and multi-step builds (like an AI UGC video) show what each step costs.

You're never charged more than the estimate you saw when you clicked Generate.

Holds: how a charge works

1. Reserve. When you start a generation, its estimate is put on hold. If your balance can't cover it, nothing runs and you're offered a top-up.
2. Run. The model works. You can keep using AutoReel; held credits just aren't available to spend twice.
3. Settle. When it finishes, you're charged what it used (at most the estimate) and the rest of the hold goes back to your balance.

When a generation fails

If a generation fails, times out or is refused by the model provider, the hold is released and you pay nothing. You'll see a plain-language reason and a Retry button.

Multi-step builds work step by step. If a later step fails, the steps that finished are charged (their files stay in your library) and the rest is returned. Retry reuses the finished steps, so you only pay for what's left. Cancelling a build works the same way.

The script assistant holds enough for the longest possible reply, then charges what the writing model actually cost. If it can't write a usable answer, everything goes back.

Two kinds of credits

Rollover. On Creator, unused plan credits reset each month. Pro carries over up to one month's credits, and Agency up to two months'. On yearly plans, credits are added every month.

Plans

Creator, Pro and Agency are billed monthly or yearly (about 20% less per month). Compare credits, seats, workspaces, social accounts, automations and model access on the pricing page.

• Upgrade anytime: you pay the prorated difference straight away and get the extra monthly credits for the current month as soon as the payment goes through.
• Downgrade or cancel anytime: the change happens at the end of the period you've paid for, and you can undo it before then.
• Only the owner of the workspace that pays for the plan can manage billing.

Credit packs

Buy one-time packs from Settings → Billing on any plan, including Free. Purchased credits never expire. Bigger packs cost less per credit; see the current packs on the pricing page.

Auto-refill

Never run dry in the middle of a campaign. Auto-refill buys a pack for you when your balance drops below a threshold you choose.

• It's off until you turn it on, and it needs a saved card (buying a pack saves yours).
• Choose the threshold, the pack to buy and a monthly spending cap. Auto-refill never spends more than the cap in a calendar month.
• If your bank asks you to confirm a payment, auto-refill pauses and we email you a link to approve it. After three declined payments in a row it turns itself off and tells you.

We also email the owner once per billing period when credits run low.

Invoices and taxes

Payments run through Stripe. Prices are in US dollars and exclude tax; tax is added at checkout where it applies, and you can add a tax ID. Invoices, receipts, payment methods and billing details are in Settings → Billing, which links to Stripe's billing portal.

Refunds

Failed generations refund themselves (above). For refunds of payments, see the refund policy. If a credit pack is refunded, its credits are removed from your balance.