Hook + demo

A hook + demo reel opens with a few seconds of AI-generated video that stops the scroll, then cuts to your own footage of the product in action. It's the go-to format for apps and products you can show on screen.

What you need

• Your demo. A screen recording or clip of the product being used. You'll pick the part to show (up to 60 seconds).
• The hook text. The line on screen over the hook clip, like "This app saved me hours".
• A description of the hook clip. What the AI video should show, for example "a person at a messy desk looks at their phone, relieved".

Step by step

1. Go to Create → Hook + demo (or open a hook + demo template).
2. Write the hook text. Write with AI can suggest hooks from a short brief about your product.
3. Describe the hook clip and pick a video model. Text-to-video models work from your description alone. Image-to-video models also take a start image, such as a product photo, which keeps the clip on-brand.
4. Spoken hook (optional). Pick a voice to read the hook text aloud; it's captioned automatically.
5. Upload the demo, then set where it starts and how long it plays.
6. Choose a text style and format, check the estimate and click Generate.

What happens next

AutoReel generates the hook clip (and the spoken hook, if you chose one), puts your hook text over it, then cuts to the trimmed demo. The reel opens in the editor, where you can adjust the text, swap the music or regenerate the hook clip.

Tips

• Keep the hook short. Two to three seconds is enough to make people curious. The demo does the convincing.
• Match the hook to the demo. If the hook promises a result, show that result early in the demo.
• Record vertical. A 9:16 demo fills the screen on TikTok, Reels and Shorts without black bars.
• Try several hooks on one demo. Same footage, different first seconds: the cheapest test there is.