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UGC video · UGC ads · TikTok · Instagram

Problem → solution UGC ad template

A proven UGC ad format: a creator names the problem, shows your product solving it and ends on a clear call to action.

Why this format works

Problem-solution ads work because viewers recognise themselves in the first two seconds. The creator opens on a frustration your customers already feel, then shows the moment your product fixes it. In AutoReel you write (or generate) the script, pick a creator and a voice, and the reel is lip-synced, captioned and ready to post. Keep the problem specific, show one clear result, and close with where to buy.

What’s in the template

The copy and settings the ugc video page starts with. Swap the parts in [brackets] for your own.

Format
Vertical (9:16)
Script
Okay, I have to talk about this. I used to [the problem], every single day. Then I tried [product], and [the result]. It's honestly the easiest switch I've made this year. If you've been dealing with the same thing, the link's right here.
End card text
Shop now
Captions
Bold pop, bottom

Tips for using it

  • Open on the problem, not the product: it's what makes people stop scrolling.
  • Use a front-facing portrait with good light for the creator.
  • Add your product photo for the end card.

Make it in AutoReel

  1. Sign up free, or sign in to your workspace.
  2. Open Templates and choose “Problem → solution UGC ad”. The build page opens pre-filled.
  3. Replace the placeholders, add your product or media, and check the credit estimate.
  4. Generate, polish it in the editor, then export and post.

templates

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