Last updated: 30th January 2025
This Privacy Policy notice is served by Element Softworks Ltd (“we,” “us,” or “our”)—trading as AutoReel—from the registered office at Innovation Centre, Knowledge Gateway, Colchester, Essex, CO4 3ZQ, England. Element Softworks Ltd is registered in England and Wales and is regulated by the Information Commissioner’s Office (ICO) under registration number ZA532756.
The purpose of this Policy is to explain how we control, process, handle, and protect your personal information (the “Personal Data”) when you use our website at autoreel.app (the “Website”) and related services (collectively, the “Services”). If you do not agree with any part of this Policy, you should discontinue use of our Website and Services and refrain from submitting your personal data to us.
“I,” “our,” “us,” or “we” refer to the business, &Element (a trading name of Element Softworks Ltd).
“You,” “the user” refer to the person(s) using this website and/or Services.
GDPR means General Data Protection Regulation.
PECR means Privacy & Electronic Communications Regulation.
ICO means Information Commissioner’s Office.
Cookies mean small files stored on a user’s computer or device that help track or store information about your usage of a website.
We adhere to the following key principles of the GDPR:
Lawfulness, fairness, and transparency
Purpose limitation
Data minimisation
Accuracy
Storage limitation
Integrity and confidentiality
Accountability
Name: Element Softworks Ltd (trading as AutoReel)
Registered Address: Innovation Centre, Knowledge Gateway, Colchester, Essex, CO4 3ZQ, England
ICO Registration Number: ZA532756
All references to “we,” “us,” or “our” in this Policy refer to Element Softworks Ltd, trading as AutoReel.
We may collect and process the following categories of personal data:
Contact Information:
Name
Email address
Telephone number
Company name (if applicable)
Account Credentials:
Username (if you create an account)
Password (stored in encrypted form)
Transactional Data:
Billing address
Payment method details (processed securely by third-party payment providers; we do not store full payment card details on our servers)
Technical/Usage Data:
IP address
Browser type and version
Time zone setting and location
Operating system and platform
Device information
Pages visited, links clicked, and other usage data relevant to how you interact with the Website and Services
Communications:
Support requests
Feedback or survey responses
Chat records (if contacting our support teams)
Cookies and Similar Technologies:
We use cookies to personalize your experience, remember preferences, gather analytics, and display targeted advertising.
Cookies that we use include: Facebook, Google.
Email Marketing Data (if subscribed):
Email address
IP address
Subscription time & date
Name
Under the GDPR, we only process your personal information when there is a lawful basis to do so. Our lawful bases include Consent and Contract, among others (e.g., Legitimate Interests or Legal Obligation) where appropriate.
Purpose for Processing:
Analytic data and marketing (including targeted ads and monitoring our website analytics to improve services).
Why It Is Necessary:
We use analytics to understand how users engage with our Website.
We display targeted advertisements based on your prior visits if you have accepted cookies.
Processing Methods:
Facebook and Google cookies track usage only if you accept our cookie policy.
Data Retention Period:
We will continue to process your personal information under this basis until you withdraw consent or until it is determined your consent no longer exists.
Sharing Your Information:
We may share your information with third parties such as Facebook or Google for analytics and advertising.
Purpose for Processing:
To verify your identity and assess whether you can afford monthly payments for our subscription-based Services.
Why It Is Necessary:
We may need to confirm your identity or check your creditworthiness if required for certain paid plans.
Processing Methods:
We may pass your details onto a credit reference agency (e.g., Experian Ltd).
If you fail to make payments as agreed, we may share your details with a debt collection agency.
Data Retention Period:
We will continue to process your data under this basis until the contract ends, you withdraw consent (where applicable), or it is determined it no longer applies.
Sharing Your Information:
We share your personal information with the above agencies only as necessary for contract performance or enforcement.
If our lawful basis changes, we will notify you about the change and any new lawful basis to be used. We will stop processing your personal information if the lawful basis is no longer relevant.
In addition to the lawful bases outlined above, we process your personal data for the following purposes:
Providing Our Services:
Creating and managing your account
Processing transactions and/or subscription plans
Offering customer support
Improving and Customizing Your Experience:
Personalizing content and features
Understanding usage trends to enhance platform performance
Communicating with You:
Responding to inquiries, feedback, or support tickets
Sending important updates and policy changes
Sending marketing or promotional communications (with your consent)
Ensuring Compliance and Security:
Detecting and preventing fraudulent or unauthorized activities
Enforcing our Terms and Conditions and other legal agreements
We share your data with:
Service Providers:
Third-party processors for payment, hosting, analytics, email delivery, or other necessary operational services.
Business Transactions:
In case of a merger, acquisition, or sale of all or a portion of our assets, user data may be transferred accordingly.
Legal and Compliance:
Where required by law or to enforce our rights (e.g., credit reference agencies, debt collection agencies).
We ensure all third-party service providers process your Personal Data in accordance with this Policy and under our instructions.
If we transfer your Personal Data outside of the UK or European Economic Area (EEA), we will ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place so that your data remains protected.
We retain your Personal Data only for as long as necessary to fulfill the purposes for which it was collected or to satisfy any legal, accounting, or reporting requirements. This means:
Account Information: Stored as long as you maintain an account.
Transactional Data: Retained to comply with legal obligations (e.g., tax, audit).
Marketing Data: Until you opt out or unsubscribe.
Under the GDPR, you have the following rights regarding your personal data:
Right to be Informed
Right of Access
Right to Rectification
Right to Erasure
Right to Restrict Processing
Right to Data Portability
Right to Object
Right not to be Subject to Automated Decision-Making (including Profiling)
You also have the right to lodge a complaint with the ICO if you feel there is a problem with how we handle your data. We handle subject access requests in accordance with the GDPR. For more information on how to exercise your rights, please contact us using the details in the Contact Us section below.
We use cookies on this Website to provide a better user experience. A cookie is a small text file placed on your device to track how you use the Website, record or log preferences, keep you logged in (if applicable), or display relevant ads or content.
Cookie Control System:
We operate a cookie control system that allows you to accept the use of certain cookies.
Some cookies expire after a set period; others may last indefinitely.
Managing Cookies:
Your web browser provides controls to manage and delete cookies; refer to your browser’s help documentation.
Cookies We Use:
Facebook (tracking, targeted ads)
Google (analytics, targeted ads)
We ensure the security of any Personal Data we hold by using secure data storage technologies and precise procedures for storage, access, and management. Our methods meet GDPR compliance requirements. However, no data transmission over the internet is guaranteed to be 100% secure.
We aim to promote a transparent and honest privacy methodology. We endeavor to provide clear explanations regarding how we use this Website, how we process your Personal Data, and why.
Under the GDPR, we use the Consent lawful basis for any individual subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed above. Our email marketing provider (EMS) is a third-party service that allows us to send email campaigns to subscribers.
Tracking Technologies in Emails:
Our marketing emails may include tracking beacons or links to record subscriber activity, such as opens, clicks, and IP addresses.
Such data helps us measure campaign performance and improve our communication strategies.
Unsubscribe or Manage Preferences:
You can withdraw your consent or update your preferences at any time by clicking the “unsubscribe” link in any marketing email or by contacting us directly.
Our EMS Providers:
Sendgrid and Mailchimp
Information we may hold in our EMS includes your name, email address, IP address, subscription time and date, and any relevant marketing preferences.
AutoReel is not directed toward individuals under 18. We do not knowingly collect personal data from minors. If you believe we have collected such data, please contact us and we will delete it.
We may update this Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make significant changes, we will notify you by email (if you have provided one) or by posting a prominent notice on our Website. Your continued use of our Website or Services following any changes indicates your acceptance of those changes.
If you have any questions or concerns about this Privacy Policy or wish to exercise any of your data protection rights, please contact us at:
Element Softworks Ltd
Trading as: AutoReel
Address: Innovation Centre, Knowledge Gateway, Colchester, Essex, CO4 3ZQ, England
Email: [email protected]
ICO Registration Number: ZA532756
We will respond to your request within a reasonable timeframe and in accordance with applicable laws.
Thank you for taking the time to review our Privacy Policy. We value your privacy and work diligently to protect your personal information in compliance with GDPR and other relevant data protection laws. If you have any further questions or concerns, please reach out to us using the contact details above.